Leer en español: Cómo lograr buenas fotos del café
Standing out gives you a clear advantage. But it is very complicated, considering a large number of users and content created at every moment.
Regardless of the social network you choose, both you and your competitor will have the same tools. So the best way to stand out is with great content, and that includes the photos.
In this article, the photographer Marili Ponce, shares some tips for making good coffee photos, which will help your content stand out from your social networks.
Factors to take into account to achieve good coffee photos
For example, take photos of coffee beans, a cup of coffee, a coffee maker, or a combination of these. If you are clear about your ideas, this will help you speed up the process.
Keeping in mind what you want to do, you should consider the colors you have to use. What colors will the principal element of the photo have? Do you want to use some contrasting colors, or do you want to use the same color palette?
Good lighting to get good coffee photos. | Referential image.
Work with artificial light is much easier for me. I can control direction, intensity, temperature, use color filters. So I can put together the lighting scheme according to the needs of the work to be done.
Now, working with natural light is a bit more complicated. We must take into consideration the time of day in which we will do the session, in addition to the weather conditions, since we cannot control them.
For example, if we schedule the session outdoors and the sky becomes cloudy, the scene we wanted to recreate changes completely. Or if we choose a time of day that is not the most appropriate, then we have to use other resources also post-production to get the shot we wanted.
Cup of coffee | Credits: Marili Ponce.
Camera settings
Digital retouching
Are there differences in the quality of the photo taken with an expensive cell phone?
For example, now I use a Xiaomi Redmi Note 9 Pro, and the cameras are great, the recording quality is incredible, and the price is not so high. In terms of image quality, I can say that it is very close to the latest iPhone, and you can buy it at half the price.
Use of smartphone. | Referential image.
May interest you: How to have a successful logo adapted to the coffee industry.
Recommendations to get good coffee photos
We can take an infinite number of photographs, erase and do it again until we get the desired result.
Moka pot with ground coffee as decoration | Credits: Marili Ponce.
Also, study the light sources a lot. For example: What happens if I open a window, a door, or place something that only lets a ray of light filter through? How does this influence the object I want to photograph?
And of course, practice, take a lot of photos, let’s take advantage of the digital age and the tools they provide us.
About the Author
Marili Ponce
Professional Photographer.
I grew up in an environment full of art, design, printing, screen printing, and colors. Influenced by my surroundings, I became a graphic designer, photographer, and brand consultant focused on supporting entrepreneurs and growing their projects.